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"Walk This Way...Talk This Way". You don't have to think about it...but you do have to do it.
Always call responders the day they register to confirm their reservation, and also the day before the event to confirm their attendance.
Think of it as seminar insurance, and a chance to warm up the relationship!
THE DAY THEY REGISTER:
"Hello [Mr. or Mrs. LAST NAME], this is [YOUR NAME] from [YOUR COMPANY], thank you for registering yourself and your guest for our upcoming dinner seminar on [DATE].
I wanted to let you know that we have reserved a spot for you and your guest and will call you the day before the event to confirm your attendance.
I am sure you will find the information valuable and the meal delicious!"
THE DAY BEFORE THE EVENT:
"Hello again [Mr. or Mrs. LAST NAME], this is [YOUR NAME] from [YOUR COMPANY], hosting the dinner seminar you registered for tomorrow evening.
I am looking forward to meeting you in person and was calling you to confirm.
Our event will start promptly at [TIME] so we suggest you arrive at least 15 minutes before hand to get a good seat and to get your order in. The presentation will last about 35 minutes and dinner will be served after that.
I look forward to meeting you in person!"
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